https://www.jesuisprestconsulting.com/blog Blog where you can expect frameworks, points of view, and the kind of practical detail I wish someone had handed me before I had to learn it the hard way using the GTM OS System. en-us Thu, 24 Sep 2026 02:19:22 GMT 2026-09-24T02:19:22Z en-us https://www.jesuisprestconsulting.com/blog/were-making-the-same-mistake-with-ai-that-we-made-with-digital-marketing <div class="hs-featured-image-wrapper"> <a href="https://www.jesuisprestconsulting.com/blog/were-making-the-same-mistake-with-ai-that-we-made-with-digital-marketing" title="" class="hs-featured-image-link"> <img src="https://www.jesuisprestconsulting.com/hubfs/Mad%20Men%20Gif%20(3)-1.gif" alt="We’re Making the Same Mistake With AI That We Made With Digital Marketing" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <div class="hs-embed-wrapper"> <div class="hs-embed-content-wrapper"> <style> .libutton { display: flex; flex-direction: column; justify-content: center; padding: 7px; text-align: center; outline: none; text-decoration: none !important; color: #ffffff !important; width: 200px; height: 32px; border-radius: 16px; background-color: #0A66C2; font-family: "SF Pro Text", Helvetica, sans-serif; } </style> <a class="libutton" href="https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7495621313387180032">Subscribe on LinkedIn</a> </div> </div> <div class="hs-featured-image-wrapper"> <a href="https://www.jesuisprestconsulting.com/blog/were-making-the-same-mistake-with-ai-that-we-made-with-digital-marketing" title="" class="hs-featured-image-link"> <img src="https://www.jesuisprestconsulting.com/hubfs/Mad%20Men%20Gif%20(3)-1.gif" alt="We’re Making the Same Mistake With AI That We Made With Digital Marketing" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <div class="hs-embed-wrapper"> <div class="hs-embed-content-wrapper"> <style> .libutton { display: flex; flex-direction: column; justify-content: center; padding: 7px; text-align: center; outline: none; text-decoration: none !important; color: #ffffff !important; width: 200px; height: 32px; border-radius: 16px; background-color: #0A66C2; font-family: "SF Pro Text", Helvetica, sans-serif; } </style> <a class="libutton" href="https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7495621313387180032">Subscribe on LinkedIn</a> </div> </div> <img src="https://track-na2.hubspot.com/__ptq.gif?a=244515456&amp;k=14&amp;r=https%3A%2F%2Fwww.jesuisprestconsulting.com%2Fblog%2Fwere-making-the-same-mistake-with-ai-that-we-made-with-digital-marketing&amp;bu=https%253A%252F%252Fwww.jesuisprestconsulting.com%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> AI Readiness Thu, 24 Sep 2026 01:35:35 GMT christina@jesuisprestconsulting.com (Christina Kori) https://www.jesuisprestconsulting.com/blog/were-making-the-same-mistake-with-ai-that-we-made-with-digital-marketing 2026-09-24T01:35:35Z https://www.jesuisprestconsulting.com/blog/ai-wont-fix-your-messy-gtm-system.-it-will-make-the-gtm-misalignment-impossible-to-hide <div class="hs-featured-image-wrapper"> <a href="https://www.jesuisprestconsulting.com/blog/ai-wont-fix-your-messy-gtm-system.-it-will-make-the-gtm-misalignment-impossible-to-hide" title="" class="hs-featured-image-link"> <img src="https://www.jesuisprestconsulting.com/hubfs/AI%20Readiness%20-%20AI%20can%20accelerate%20GTM%20misalignment2.png" alt="AI Won’t Fix Your Messy GTM System. It Will Make the GTM Misalignment Impossible to Hide." class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <h3><br>AI readiness is a GTM alignment problem disguised as a technology problem.</h3> <p>There is an undercurrent of anxiety in GTM teams heading into 2027. Leaders know they need to figure out how to leverage AI, and there is a growing fear that waiting too long will create a competitive disadvantage.</p> <div class="hs-featured-image-wrapper"> <a href="https://www.jesuisprestconsulting.com/blog/ai-wont-fix-your-messy-gtm-system.-it-will-make-the-gtm-misalignment-impossible-to-hide" title="" class="hs-featured-image-link"> <img src="https://www.jesuisprestconsulting.com/hubfs/AI%20Readiness%20-%20AI%20can%20accelerate%20GTM%20misalignment2.png" alt="AI Won’t Fix Your Messy GTM System. It Will Make the GTM Misalignment Impossible to Hide." class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <h3><br>AI readiness is a GTM alignment problem disguised as a technology problem.</h3> <p>There is an undercurrent of anxiety in GTM teams heading into 2027. Leaders know they need to figure out how to leverage AI, and there is a growing fear that waiting too long will create a competitive disadvantage.</p> <img src="https://track-na2.hubspot.com/__ptq.gif?a=244515456&amp;k=14&amp;r=https%3A%2F%2Fwww.jesuisprestconsulting.com%2Fblog%2Fai-wont-fix-your-messy-gtm-system.-it-will-make-the-gtm-misalignment-impossible-to-hide&amp;bu=https%253A%252F%252Fwww.jesuisprestconsulting.com%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> AI Readiness Sun, 20 Sep 2026 22:08:33 GMT christina@jesuisprestconsulting.com (Christina Kori) https://www.jesuisprestconsulting.com/blog/ai-wont-fix-your-messy-gtm-system.-it-will-make-the-gtm-misalignment-impossible-to-hide 2026-09-20T22:08:33Z https://www.jesuisprestconsulting.com/blog/i-am-ready-gtm-os/the-cmo-hire-was-built-for-cheap-capital.-that-assumption-just-broke <div class="hs-featured-image-wrapper"> <a href="https://www.jesuisprestconsulting.com/blog/i-am-ready-gtm-os/the-cmo-hire-was-built-for-cheap-capital.-that-assumption-just-broke" title="" class="hs-featured-image-link"> <img src="https://www.jesuisprestconsulting.com/hubfs/ChatGPT%20Image%20Sep%201%2c%202026%2c%2009_32_17%20AM.png" alt="The CMO Hire Was Built for Cheap Capital. That Assumption Just Broke." class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>&nbsp;</p> <div class="hs-featured-image-wrapper"> <a href="https://www.jesuisprestconsulting.com/blog/i-am-ready-gtm-os/the-cmo-hire-was-built-for-cheap-capital.-that-assumption-just-broke" title="" class="hs-featured-image-link"> <img src="https://www.jesuisprestconsulting.com/hubfs/ChatGPT%20Image%20Sep%201%2c%202026%2c%2009_32_17%20AM.png" alt="The CMO Hire Was Built for Cheap Capital. That Assumption Just Broke." class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>&nbsp;</p> <img src="https://track-na2.hubspot.com/__ptq.gif?a=244515456&amp;k=14&amp;r=https%3A%2F%2Fwww.jesuisprestconsulting.com%2Fblog%2Fi-am-ready-gtm-os%2Fthe-cmo-hire-was-built-for-cheap-capital.-that-assumption-just-broke&amp;bu=https%253A%252F%252Fwww.jesuisprestconsulting.com%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Fractional CMO Forward Deployment Operator Fri, 28 Aug 2026 02:28:19 GMT christina@jesuisprestconsulting.com (Christina Kori) https://www.jesuisprestconsulting.com/blog/i-am-ready-gtm-os/the-cmo-hire-was-built-for-cheap-capital.-that-assumption-just-broke 2026-08-28T02:28:19Z